[valbaca]

None of this is new despite everyone's insistence that it is.

We learned in letter-writing that if you don't know who might read it, then you start with "To whom it may concern:"

[onecommentman]

It could be cute to acronymize “To whom it may concern” to Twimc (hard c) and introduce it into normal speech. “Hey, twimks, want to get some pizza...”