I did the same thing, then I read his comment on a previous post where he said the same thing and realized my mistake. I wonder if the prior paragraphs where he talks about building his online reputation may have inadvertently primed us to read the sentence that way?
"I wonder if the prior paragraphs where he talks about building his online reputation may have inadvertently primed us to read the sentence that way?"
It's because I wrote this in a hurry so I didn't take as much time to polish the white spacing as I normally would, which makes it more difficult to read. The issue is that there are basically three or four separate ideas that are all chunkified together. I edited that sentence though to at least make it more clear.