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by Cthulhu_ 2070 days ago
It pulled them out of a rut as well; if they hadn't done the IP's, the multi-media projects (like Ninjago, Nexo Knights, etc), the collector's items etc, the competitors would likely have taken up a lot of their market space once their patents expired.

That said, lego has (IIRC) always had really good quality and precision.