[franga2000]

> Copyrights. In the physical product world, you can file a copyright for advertising copy, your packaging art, or even your e-commerce photos. They cost $65 to file with the US Copyright Office and you do not need an attorney to do it.

Since when is this a thing? Isn't copyright automatic on any kind of creative work? Like, even the text I'm writing here should be protected by default, right?

[Juliate]

Yes in principle. And then you need to have the means to efficiently defend it against any contestant.

Having provable timestamped prior usage/publication/sale/distribution can be enough.

Having a public registration office stamp is even more solid ground, before you effectively publish anything.

[chipsa]

Copyright lets you file damages. But you need to prove damages amount. Registered copyright allows you to pursue statutory damages, and all you have to prove is that copying occurred.