[zuhayeer]

Feels like this is where there’s some value in a physical retailer like Toys R Us as distribution. They wouldn’t stock both Brain Flakes and Picasso Tiles. Since Brain Flakes would have come to them first and with the right IP, they’d put them on the shelf. There’s some sort of in built filter with physical stores because it’d be awkward to show the exact same product under different brands, it may even reflect poorly on the retailer or store. Whereas on Amazon, brand value completely subsides and I’d assume the main competing factors are price and search rank.

[ascar]

On the other hand, supermarkets do that on a regular basis with food. Brand product and inhouse alternative. Sometimes it goes as far as the brand producer providing both products, with the exact same ingredients and the supermarket puts them right next to each other. Only difference: Packaging and price.