[gnicholas]

> I also had no clue that KiwiCo could become so ubiquitous and my kids love them.

Bits like this read like an advertisement to me, especially since my child has tried Kiwi crates and we found them to be pretty awful value. Maybe they're fun if you're an investor and you get a whole bunch of them at no cost, but for 20 bucks each we'd rather buy Legos.

[boringg]

I would say I have mixed feelings about kiwi crates. The continual freshness of ideas is definitely appealing especially during pandemic. The durability of the toys is not ideal. I also recognize that they can't produce high quality toys at low cost on a SAAS model. I do think they are making some engaging content for my kids. I don't like overwhelming amount of toys at the house so we had to kill off our sub.