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by setharb 2067 days ago
The best resource I have seen that discusses this issue and offers a solution is https://www.mystorybrand.com/

Potential customers should be able to answer these questions within 5 SECONDS of reading the site, or marketing material: 1. What do you offer? 2. How will it make my life better? 3. What do I need to do to buy it?

You can do this with fewer than 300 words on your sales page.