[huy]

I think you have a point, but there are more nuiances than that.

There are typically 2 types of data to collect: Transactional data and behavioural data.

Most transactional data, due to their important nature, are already generated and captured by the production applications. Since the logic is coded by application engineer, it's usually hard to get this data wrong. These data are then ETL-ed (or EL-ed) over to a DW, as described by the article.

For behavioural data, this is where your statement will most apply to. This is where tools like Snowplow, Posthog, Segment, etc come in to set up the proper event data collection engine. This is also where it's important to "collect data properly", as these kinds of event data changes structure fast, and hard to keep track over time. I'd admit this space (data collection management) is still nascent, with only tools like iterative.ly on the market.