[mctavjb9]

David Skok of Matrix Partners has blogged comprehensively on this topic: http://www.forentrepreneurs.com/

The content may seem obvious, but how many startups can you think of that have utterly failed to achieve LTV > CPA?

[DanLivesHere]

My first startup totally misunderstood the concept in reverse fashion -- we miscast the definition of "customer," and therefore thought our LTV was tiny when it was actually huge, and focused our acquisition paths incorrectly.

That's why I think about ideas in these terms so much.