[rcoveson]

What's happened in the past is the old media or social media or both will latch on to your most outrageous user. They'll make headlines about them, all the while including your company's name in the story. It will get bad enough that advertisers threaten to pull out to show their support for the cause of de-platforming evil.

The platform that chooses not to de-platform its worst users has lower fitness than the platform that goes along with it. Would you rather your ad revenue look like that of Twitter or that of Gab?