[justapassenger]

> The majority of the web, in its first few years, was full of "content" and there was, broadly speaking, zero financial incentive.*

In grand scheme of things amount of content was abysmal compared to today. And today you have way way more of free content, created without financial initiatives by people who are passionate about the subject. Why? Because human nature didn’t change, and we got many orders of magnitude more people online.