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by dvtrn
2076 days ago
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A real mission statement is suppose to provide a lens through which tough decisions can be viewed, similar to the military idea of “commanders intent”. I think a well written and deliberately structured playbook of org strategy (or departmental playbooks) is better than a mission statement for this. Taking your military reference: these are akin to Field Manuals. Commander’s intent is meaningless unless there’s an established tradecraft behind it that governs how to execute on that intention in a way that brings alignment to behavior, initiative and decentralized execution of said intent. Mission statements probably give you a “North Star”, but they don’t-on their own-necessarily help teams execute |
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"Provide the most value to shareholders" and "Provide more value than you capture" are two high-level (granted, not the most specific) mission statements. But if you can imagine an ethically ambiguous decision point, you can see how each can lead into diverging choices. Whether mission statements truly guide decisions or are just lip-service is largely a leadership issue.