[benjaminjosephw]

Capitalism doesn't _require_ the heartless pursuit of shareholder value. You're confusing the system with one particular ideology.

Changing incentives, standards and cultural norms absolutely is possible within a capitalist system. In fact, it's required. Otherwise, capitalist economies quickly descend into oligarchies with skewed markets that favor those with all the capital.

If profit were the only motive without any other rules in play, that wouldn't be capitalism at all. We need interventions in order to preserve a healthy system. To suggest otherwise is to defend an ideology that isn't capitalism itself.