[pritovido]

Billboards at night should be forbidden. Period.

I almost had an accident when a billboard that was dark suddenly displayed a very bright image on my side. My body reacted moving suddenly the steering wheel as a reflex action.

At another one having some big image being moved actually made my eyes follow the movement instead of the road with cars on it. I had to make work in order to focus on the road and not the screen.

It also makes your eyes to loose your vision in the dark.

[noodlesUK]

I suggest a simpler solution. Billboards (particularly the LED array ones) should be forbidden, period. They are explicitly designed to capture attention away from drivers whilst they are doing a very dangerous activity. Why? Because they attract customers and make businesses money. This kind of thing needlessly has a human toll, and we could eliminate it with the stroke of a pen.

[black_puppydog]

> Regularly operating billboards make Humans see phantom objects causing them to swerve or stop (somehow-no-newspaper-ever.com)

[proactivesvcs]

The entire concept of roadside advertising should be seriously looked at. The roads are dangerous enough as it is - especially with attention gradually being degraded by cockpit distractions - without superfluous equipment which is specifically designed to attract attention.

[eyelidlessness]

As an anti capitalist (who has taken a fair bit of flak on this board for it for obvious reasons), that sounds intriguing. As a road trip enthusiast, that sounds either:

- terrifying: finding services in far flung places could be nearly impossible

- likely to recreate both of the problems I’d want it to address in potentially more harmful ways: for road safety, it means discovering services would depend even more on electronic devices inside the vehicle and further from the safe driving field of vision; for profit opportunism preying on drivers’ eyes, it consolidates the market much further than it already is, and with even greater harmful incentive

[proactivesvcs]

Astute points; however distasteful advertising is to me, contextual and pragmatic advertising slips past that reaction and just seems "useful". But where would the line be drawn?