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by gregordv 2079 days ago
Aurum197 - Mrs. Gregordv has been looking for this since 1999. We've been waiting for someone to make BT headsets that can be real jewelry for semiformal affairs. We figured someone would make a bluetooth version of Elektra King's ear cuff (https://ibb.co/xJbkQs8), and make an absolute mint. The market has been slow to catch on.

While I'm sure you have some good design acumen, I'm with others in making sure that the visible part is an easy-to-integrate standard so you're not a blocker on the fashion side. I'll happily pay a premium price for the BT side of it, but you're not going to be able to produce enough variety to suit everybody's tastes. If I can have my jeweler create custom fittings, then I can make them whatever I want.

1 comments

Gregordv, by "the visible part", you mean the earring, right? Aside from the size constraint (driven by the size of the battery and the height of the speaker,) the number of earring styles is not an issue (since the module is detachable.) Does that address what you were saying or did I completely miss what you were saying? Our plan is to introduce several styles on an ongoing basis much like any fashion brand. These earrings can be worn with our without the module.
Yes, I did mean the earring.

But - the missus is fond of wearing white gold, gold filigree, maybe some earrings with sapphires. I don't expect that she's necessarily in the initial market you'll be addressing.

While I can imagine you'll have a variety of styles, you won't be able to produce enough styles to match the breadth of the market. It would be a shame if your growth were capped by how many axes of preference you could address with your limited resources. You definitely want enough to bootstrap the market (and you mentioned that part of your business plan was to be able to sell additional earrings to repeat customers), but I suspect the long game is in creating and licensing the standards for mating the active components and the earrings. Other companies may be taking part of the pie, but as long as it keeps growing exponentially, there's plenty for everyone.

I see one side discussing the wonders of a new product, the other discussing how they'd love to use it in their own way.

Why not keep it simple, to get the core point addressed?

One side:

"Can I make my own earrings and use it with this module"

Other side:

"Yes or no"

Adding additionals means the question, or answer, becomes less clear.

Yes, you can make your own earrings and wear with this module! (Though our earrings have a feature on the reverse side that make them a slightly better option.)