[jacobion]

It's incentivized like this:

[At a party] A: What do you do? B: I work for $BIGTECH. A: You suck dude. I bought one of their products and it never worked once.

[kridsdale1]

Response: "Oh yeah I know, the team that made that really sucks. How about that local sports team?"

[CamperBob2]

"The thing about Facebook is, they always try to walk it in."