[pferde]

I would say it is indeed a meme. From Wikipedia:

"A meme is an idea, behavior, or style that becomes a fad and spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme."

Contrary to what Internet would like us to believe, a " meme" is not a picture of a cat with some written words around it.

[cbg0]

You're being overly pedantic about this thing.

[pferde]

What, pedantic about correct terms describing correct things? If we cease to care about that, any communication using words simply stops working, because orange breathe knit, attend evasive colour and lonely arrogant arithmetic chemical wonder twig.