[adventured]

Established companies will allow mass remoting, and new start-ups will step in to take advantage of the temporarily collapsed rents. The new companies will gain an advantage from in-person dynamics that you can't generate over Zoom, versus the companies that go heavy on remoting. Start-ups will thrive from it, then the established companies will tamp down their remoting as they see the brain drain from new companies having superior work environments and pulling talent away.

That's what the cycle will look like.

Like everything else in tech, the overzealousness about remoting is a partial fad, that will swing too far, and then you'll have to endure 487 articles on HN about how remoting was the wrong way to go ("Why remoting was the wrong choice for us" says the future Medium post) and in-person dynamics are superior in every way. Tech is nothing if not a fad chasing perma teenager constantly repeating the same mistakes over and over again.