[DonaldPShimoda]

For context: watchmakers have often used 10:10 for marketing materials because it's symmetrical and it doesn't obscure the brand logo, which usually goes below the 12 position. Apple uses 10:09 probably because they want to be "ahead" of everybody else.

Similarly, iPhones are all set to 9:41 in marketing materials because that's the approximate time Steve Jobs introduced the first iPhone back in 2007.

[wmf]

The main reveal is around :40 in almost all Apple keynotes. The iPhone Pros today were at :46.