[Kednicma]

You would do well to read the rest of the Pirsig quote you used.

> This eternally dualistic subject-object way of approaching the motorcycle sounds right to us because we're used to it. But it's not right. It's always been an artificial interpretation superimposed on reality. It's never been reality itself.

Pirsig continues:

> When this duality is completely accepted a certain nondivided relationship between the mechanic and the motorcycle, a craftsmanlike feeling for the world, is destroyed. When traditional rationality divides the world up into subjects and objects it shuts out Quality, and when you're really stuck it's Quality, not subjects or objects, that tells you where you ought to go.

Pirsig concludes:

> By returning our attention to Quality it is hoped that we can get technological work out of the noncaring subject-object dualism and back into craftsmanlike self-involved reality again, which will reveal to us the facts we need when we are stuck.

What Pirsig is saying, in this case, is that trying to have good ideas isn't helpful because you're still stuck in a mindset where you are distinct from your ideas. Instead, you need to embody your ideas somehow; you need to remove the barrier between you and what you're thinking about.