[eloff]

Yes. Rows are variable length. Think null values, strings, etc.

Only really large values that don't fit into a page are stored elsewhere, and only if they can't be compressed and made to fit. I think it's > 3kb. But I don't remember why that number comes to mind. Pages are 8kb.

[uhoh-itsmaciek]

2kb by default, configurable per-table with the toast_tuple_target storage parameter if you want more control: https://www.postgresql.org/docs/current/sql-createtable.html