[_s]

Being fairly active on social media; especially GIF or video heavy websites will see you churn through 1-2gb a day easily.

[lucb1e]

There are also clients that can just download those gifs while you're on WiFi for later consumption.

I'm not saying you should do this, just that it's also quite easy to save 90% of your data usage without reducing media consumption if you are so inclined.