Hmm, good question. Hard to say really, but it is not a trivial amount of time. The launch itself was literally at least 20 hours. I did get 4 hours of sleep ;) But to promote the whole thing it probably took several days. Yeah that sounds about right.
For me it is more than just about the money - I do okay as a consultant. There's just a somewhat of a special feeling when you create something - a product - and sell it. It's just not the same as providing a service. I hope that makes sense.
Thanks for the write-up! Im curious, how did you promote ph launch? Did you have a mailing list to let everyone know? Where did the support come from or was it just through luck?
No list. As I said in the post, I had very little audience. Most of the success is due to me randomly messaging my Twitter contacts and asking for their support. I messaged ahead of time (maybe a few hours before?) just so it wasn't out of the blue. Everyone agreed. Some were already customers (I made some sales before the launch) so they left honest reviews of the product.
I think the other part of this being successful was the giveaway tweet, plus all the friends who just wanted to support me. I am really thankful they did!
My affiliate marketing background also tells me that if something is profitable, chances are you can scale it. So this is my goal - figure out ways to scale this thing. It's too fun to just drop now.
For me it is more than just about the money - I do okay as a consultant. There's just a somewhat of a special feeling when you create something - a product - and sell it. It's just not the same as providing a service. I hope that makes sense.