[Geee]

That's exactly the situation that you should take advantage of. You can win big if you disagree with everyone else, and you're right.

If you notice that there's a big emotional or even tribalist resistance to a new technology or a business model, then that's probably a good investment, if you know that fundamentally it's going to work. The best investments are those where the general population is wrong, and their mistaken judgement is caused by psychological reasons or emotions rather than facts. The facts will win in the long run.

[Nbox9]

My biggest investment returns have been from doing exactly what you are saying. However I only notice opportunities like this every few years. Obviously there are more opportunities than what I am perceiving in my industry.