[robbiemitchell]

Really happy for the team. Huge fan of Segment from the start, and Twilio is slowly getting itself into the middle of everything. (I realized only recently that they've owned Authy for years following the recent rebranding.)

I find it interesting that Segment (and thus the entire downstream ecosystem) has gone this far while staying strictly oriented around users and accounts, without first-class support for other entities -- namely a notion of workspace/team/contract/opportunity/etc. "Groups" was sort of a false start that didn't get a new direction. There's still a ways to go connecting all the dots between how companies structure their data and how all third-party products are prepared (or not) to mirror that structure.