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by throwaway20382
2080 days ago
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"- Pay for ad time slots, not user impressions. Instead of selling by CPM, publishers should say "independent analyst X says we have traffic Y on an average Sunday. You can buy placement for next Sunday for $Z." " This would end fraud. This would end mis-clicks. This would benefit the purchaser of ads AND would make the ad market more efficient. So, asking for "world peace" might be a easier route to go. |
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