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Sony has always done that with their first version of their console. As they expect to die shrink to 5 or 3nm down the road for much better thermals. Along with other redesign that makes manufacturing less expensive.

And both company are not making much if anything from Hardware. The profits are all in games. That is part of the reason why Games is getting more expensive with every gen.

We need some real innovation to help driving Game development cost down, especially with respect to Graphics.