Good. People experiencing the social consequences of expressing bigoted views, and being a little more afraid as a result, is how the world moves forward. A term sometimes used for it is the "democratization of discomfort".
> You’re not wrong... but remember that the voting booth is another anonymous forum.
Sure, and the implication that letting discriminatory behavior remain normalized can be a strategy that lets you court voters at the margin isn't new.
In a sense, it is a strategy that grants political power but denies a mandate to do much of anything meaningful with it to combat discrimination. It also cedes the initiative to the opposition who can easily retreat or just run (and then continue to portray your compromised proposals as just as extreme as ever).
The First Amendment cuts both ways.