[marketingtech]

Completely banning political ads puts incumbents at a huge advantage. Emerging challengers don't have nearly as much free organic distribution, so they need to buy ads to build momentum and expand their reach.

Even in the current US presidential election, Biden has 3.2 million Facebook followers while Trump 31.7mm on his personal page and 6.3mm on his presidential page.

Without paying for ads that extend your audience beyond your pre-existing followers, the incumbents will always have more reach for their messages.

Completely agree that we should be able to see the people responsible for running each of these ads though, with personal liability for the content that they're sharing.

[schwinn140]

Good point regarding the incumbents. This clearly isn't a simple problem to solve...some one will always lose.

Sadly, we cannot trust our political leaders to simply do the right thing. To the contrary, we need to have these types of discussions in an effort to govern the government. :(