[dspillett]

This for be too: a personal name that I don't recognise is not unlikely to get your message discussed and deleted as junk if I'm scanning my mail in a rush. That and emoji in the subject line (which I assume is designed to make you stand out, but to me grates more then ALL CAPS).

But I'm a grumpy old techie, how I see such things is going to differ to the general populous, so maybe a technique that puts me off gets more positive attention from more then enough others that losing me is worth it.