[Polylactic_acid]

If you look at the monitor + stand its actually cheaper than competing pro monitors. I have no idea why they didn't just make the monitor more expensive and the stand cheaper and include vesa holes to avoid the years of jokes that followed that stand.

[aikinai]

That was their story, but apparently it can’t actually compete with pro monitors.

https://youtu.be/rtd7UzLJHrU

[kinkrtyavimoodh]

Because it gives them free publicity and bolsters the 'luxury' perception of their brand.

[jsjohnst]

> its actually cheaper than competing pro monitors

I mostly agree with you, but Dell has an 8K monitor (albeit fugly in comparison) for around $3500 including stand (if memory serves).

[Polylactic_acid]

Was that dell monitor calibrated and rated for professional usage? I don't use this stuff but apparently most of the cost is making sure the screen perfectly replicates colors and not just being high resolution.

[ancientworldnow]

I use professional monitors in color critical environments and we've tested the apple monitor and it absolutely is not appropriate for professional usage despite their claims to the contrary. We're using Sony, Flan fees Scientific, and Dolby and the Apple isn't even close.

[aikinai]

Posted above as well, but this incredibly detailed review agrees with you.

https://youtu.be/rtd7UzLJHrU