[JoshTriplett]

One of the things I love about working with FOSS is getting to know the humans behind it. And some of the technologies and services I care most about are those where I understand the people behind them and share their values.

Lines like the first one of those two don't work with me at all; they're targeting an audience that isn't me, and they do very much provoke the "uh-huh, what are you selling" reaction.

But I do want to see the humans and the humanity in a business. I do want to see a face and a personality and a set of values, rather than just [e-mail]. If I share those values, I'm going to be much more enthusiastic about the business, and if I don't, I may be less so.

It's possible to create a cookie-cutter talking-about-the-weather-and-the-pandemic pseudo-personality that's kinda uncanny-valley human-ish, but doesn't take any chances. But that's not going to create that same resonance.

So the question then becomes, do you want to be faceless or pseudo-faceless and try to appeal to everyone, or do you want to be yourself, stop hiding the fact that your business has humans in it, and appeal very strongly to people who care about what you care about?