[peruvian]

Us nerdy engineers hate this stuff no matter where we're from. But from what I can gather at places I've worked at, most customers are neutral to positive about it. Some REALLY like it, believe it or not.

Tech companies are often stupid, but not THAT stupid. Most of the strategies in this article do improve open and conversion rate.

[asyncscrum]

Agreed. If they wanted HN conversions the title would be 'Lessons learned from onboarding emails written in Rust'