[wenc]

I'm used to it now but when I first encountered the practice of food service staff asking for my name, I did find it very strange and not a little uncomfortable (it felt like an invasion of my privacy). It also has some serious downsides for foreigners/tourists/immigrants who:

(1) may not speak English (analogous scenario: imagine going to a Starbucks in Japan and having the cashier repeatedly ask for your name in Japanese, and you don't speak Japanese);

(2) have names that aren't easily pronounced/spelled in English ("Name?" "Zbigniew" "How do you spell that?" "Zed bee eye gee...." "Wait, what's zed?" "Last letter of alphabet" "Oh you mean zee" "No, zed");

(3) feel embarrassed about the whole interaction, which leads to them inventing a fake name, which in turn makes them feel dirty. (Zbigniew gives his name as "Zach" to the Starbucks employee although he has never used this name in his life -- it's not the name his parents gave him)

(4) then has said name confused with 3 other Zachs also waiting for their tall lattes.

It's almost like someone forgot to think through the UI/UX of this system with respect to internationalization.

[patmorgan23]

When traveling in a foreign country its not uncommon to invent a name on the local language to make interacting with locals easier.

[wenc]

I'm not sure that it is that common. I mean, wouldn't it seem strange to take on the moniker of Takeshi while travelling in Japan, or Juan in Mexico, or Alexei in Moscow just to be able to order at Starbucks?

p.s. I should add the caveat that Starbucks baristas in Japan do not ask for names. It's culturally inappropriate there so Starbucks doesn't implement their names policy in Japan.

[dspillett]

> I'm not sure that it is that common

Anecdotal evidence to the contrary: I'm in the UK and have known a few people from parts of Africa over the years, they've all had made up simple short names because they tired of people but being able to deal with their real names (either not being able to pronounce it, or making a big thing if it sounding strange). And it wasn't just a short nick-name based on their name that they use generally: their friends from the region would call them something different. Likewise a polish fellow in one of my current circles does the same (though I don't know any of his wider social network so don't know if this simpler name is used more generally).

It may be a regional thing (partly because some languages use sounds like "clicks" that we don't, so have difficulty replicating): I've encountered numerous people from the middle & far East and they haven't done this.

[wenc]

Yes I agree this is common for folks who live in the country long term. But I wonder, for tourists though? And a tourist going to a country with a non-Indo European language?

It’s hard for me to imagine an Aloysius adopting a Chinese name while visiting China for a few days say. Would he use a derived nickname like Loy? I wonder.

[dagw]

I don't make up an entirely new name, but I do mispronounce my own name differently in different countries to make life easier for everybody. I also know several person that either uses their middle names or shortened versions of their 'real' name when traveling in English speaking countries.

[_b8r0]

White, British here. Name has syllables that aren't expressed in Turkic alphabets, so in Turkey and parts of the middle east it's sometimes easier for people to call me Selim or Said instead of Steve.

If you're spending proper time somewhere it makes sense to make it easier for people to communicate with you. If you don't they'll just use a name they can say to refer to you anyway.

[noodlesUK]

I mean, like many people on this board, I have a “Starbucks name” that I use because my real name is hard to pronounce. If I moved to a non-English speaking country, I’d probably adopt a local “Starbucks name”

[chidg]

Even when not traveling, for people with 'unusual' names it's not uncommon to use a more easily recognisable 'cafe name' to get around this issue.

[wenc]

Yes, many people with such names have so-called "Starbucks" names, and some are quite creative and funny -- I mean, there are people who use "Barack Hussein" as their Starbucks name. Ordinary names like Bob or Sue are common too.

I understand why Starbucks does it. It's part of their corporate culture and marketing. I've no strong aversion to it -- as I said I'm used to it now and it is what it is. But I just wanted to highlight some of the downsides for people with unusual names, even though as you say it's no big deal to find a workaround.

And there exist more universal systems that aren't dependent on a barista's ability to spell or pronounce an arbitrary name, and that doesn't require the customer to reveal or invent a name.

p.s. English names are not exempt from this. Imagine going to a non-English-speaking country and having a name like Cecil or Xavier (which Americans pronounce Ex-zavier).

[noodlesUK]

I do this, but I have certainly encountered some awkwardness if I transition into being a “regular”, and the baristas start to make small talk...