[wtracy]

> but it comes from a no-reply address.

I consider that an antipattern in and of itself.

Unless you have a truly abysmal average CLV, replies should be directed to a system that first filters out (and acts on) bounce messages, simple unsubscribe requests, and obvious spam, then dumps everything else into a ticketing system.

Exposing an avenue of communication (which is what email fundamentally is) then trying to pretend that it doesn't exist is just obnoxious.