[Swizec]

In this thread: lots of grumpy people forgetting that if you’re on HN you are weird and not representative

I email 10,000+ engineers 3x+ per week. Individually they’re all grumpy and ugh about email. En masse, only 0.01% of them unsubscribe and 24%+ read the emails. Many even email back saying how wonderful they are.

And yes adding emojis to both subjects and emails themselves helps. The open and engagement rates improve.

Including your name in the email gets some complaints, but open and engagement rates improve.

Sending lots of [relevant] email gets some complaints, but open and engagement rates improve.

At the end of the day it’s all about brand. Are you trying to look corporate bland or personal and quirky? What works depends on your target market. I wouldn’t send emojis to 50 year old bank execs. But talking to 20 and 30 year old engineers? You bet

[peruvian]

I was typing a comment but you said it best - this is yet another HN thread where people brag about how different they are and how these strategies suck when they are the way to go in the real world.

[pau_alcala]

Totally agree here, would also add that adding value to each email sent is actually the most important part. Subject lines, emojis and images improve read rates. Value is what makes people actually stay around

[OCISLY]

> spam 3x+ per week

> 0.01% unsub rate

no way

[Finnucane]

Mail clients do pretty good spam filtering these days.