I caution the use of emoji, I've seen so many stack overflow job posts with memey use of emojis and it just makes me cringe and I find it hard to take the company seriously.
Tbh I've never optimized for reply rate so this could have been true for me as well. Generally selling dtc. Open rate and sales increased reliably 10-15%. Haven't done any comparable email marketing in two years so things may have changed since then and obviously my anecdata may not be true for you.