[mikewarot]

Google falls down flat unless you know "magic words". Example... let's say you want to be able to mark up a web page to highlight some aspect of it, like using a highlighter on a newspaper... you can't google hypertext markup... you have to go for "annotation"

Growing Google-fu is like getting good at smelling bad code, it takes experience, which you get via frustration and the application of gumption.

[catwind7]

I've noticed myself scrolling farther and farther down search results. There's so much SEO'd garbage at the top of the fold now.