[minimaxir]

Some metacontext for those who don't know: Curse was the de facto WoW addon manager. Then Twitch acquired Curse and absorbed the addon manager functionality into their client.

Now Twitch sold off the Curse/addon functionality to a party with a much less-polished addon system.

Thus, there is now a new market for addon managers, since there is a new major expansion coming out, and playing modern WoW without mods is not great.

[Joker_vD]

Why did Twitch buy Curse in the first place? Why are they selling it now? Why did Curse agree to acquisition in the first place?

I mean, surely it must make sense from the business perspective, but from the user side of things, it doesn't quite do.

[apacheCamel]

My personal opinion, as soon as they forced the merge into the Twitch client, the quality went down greatly. The old Curse client was much simpler, easier to understand, and didn't have all of Twitch crammed into it all. It really didn't make sense to have an "all-in-one" application since both parts seemed very different in terms of audience.

[Joker_vD]

Absolutely, it's as if Netflix acquired Uber (or the other way around) and made a single unified app. Totally reasonable, right?

[Macha]

Seemed like typical business ideas, the curse launcher had an audience, they'd get that audience and synergise it into somehow making people use Twitch more as it's in the twitch launcher.

It didn't work, people used the curse launcher to load mods, not to socialise or work live streams. But some of these acquisitions can be that clueless.

Curse likely agreed because money.