[FionMoney]

We plan to offer paid premium features such as spending insights and advanced reporting. We also have plans for personalized recommendations and exclusive deals, provided the incentives are aligned with our users. We'll never sell your data to third parties, or try to sell you something you don't need (e.g. a credit card or loan offer).

Paid budgeting tools generally charge between $80-$100 per year, which can be a good value if a budgeting methodology works for you and saves you money. This, however, limits the size of the market significantly.

Fion is free because we want to make it easy for as many people as possible to track their spending across all their cards.

We will expand on this topic on our blog, because it's a very important issue that all free personal finance apps need to address.

[robertlagrant]

> Fion is free because we want to make it easy for as many people as possible to track their spending across all their cards.

This sort of statement is unhelpful because while it's true in a sense, it's not your business plan. Your business plan reason for making it free is you will capture a lot of users, and will monetise through advertising and freemium options.

And that's fine.

Saying it's free because you want to help people just sounds like empty marketing.