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by Cyberspy 2088 days ago
In the UK, the shop Lidl was supposed to be pronounced Lie-del and I think that is how it is pronounced in Europe.

But, everyone pronounced it with a short 'i' and now they've adopted that in adverts - 'Every little [lidl] helps' - doesn't work if you pronounce it Lie-del!

If they wanted it pronounced Lie-del - they should have spelt it like that - Lidle!

1 comments

"Every little helps" is the slogan for Tesco.
Oof, that's going to be awkward as Lidl grows.