[haribilalic]

It's sIFR[1]. It was one of the more popular techniques for embedding custom fonts into pages, before CSS-based web fonts. It should degrade gracefully without Flash; it does for me, using ClickToFlash with Safari.

1. http://novemberborn.net/sifr3

[lloeki]

Unfortunately Chrome built-in plugin blocker is not smart enough, and neither is its FlashBlock extension.

[drivebyacct2]

http://k.min.us/ik7yRo.png