[secondcoming]

Having advertisers control online narrative is very worrying and an unintended consequence of Brand Safety. There is no financial reason for reddit or youtube to distribute content they can't monetise, especially if that content is popular.

[starfallg]

The question is who should have this control in media? Traditional media had gatekeepers that allowed for extreme (but popular) opinions to be suppressed.

We've seen what it looks like when opinions form in a bubble online without oversight and spirals out of control in the real world. From conspiracy theories and extremism to doxxing the wrong person in mass murder.

We should be aware of the limitations around a model based entirely on unfettered free speech. Otherwise we are just ideologues trying to put out a fire with more fire.