[roenxi]

Dunno, but I'm going to take a stab in the dark at the possible incentive structure:

(1) No amateur is especially proud of setting up a static site, because it either seems easy as expected or it wasn't easy and they don't feel like trumpeting that.

(2) Professional web developers went into web development because they like featureful JavaScript, so they don't really see the appeal of static sites.

(3) Some big % of professional designers went into design because they wanted to design complex user experiences, and so they push for things that require JavaScript.

(4) Website owners like metrics, so they want a bunch of JavaScript to track user engagement and whatnot.

I have seen good results from Hugo. It is easy and typically works. Good for a small business website.