30% in physical shops is entirely different to 30% on digital shop fronts.
In physical shops you have a lot more capital invested, because that 30% feeds the retailer, the landlord, the construction company whereas the mobile marketplace has gobbled up two layers of the economy and charges the same rate with pretty insanely significant barriers of entry to compete.
It comes down to a question of monopoly and how much is too far which maybe everyone here has differing opinions on when that limit is reached.
In physical shops you have a lot more capital invested, because that 30% feeds the retailer, the landlord, the construction company whereas the mobile marketplace has gobbled up two layers of the economy and charges the same rate with pretty insanely significant barriers of entry to compete.
It comes down to a question of monopoly and how much is too far which maybe everyone here has differing opinions on when that limit is reached.