[mhp]

There is always more engineering work. The questions is does the app need to add new vocabulary type features to get there, or is the work focused on making the API more flexible for 3rd parties, or the signup process less onerous, or making exports take half the time they normally take. There's definitely a balance but they have to be seen as worthwhile and valuable goals instead of adding new words to the object model or new pages to the site. Typical product creation can sometimes be "can I make this thing possible?" instead of "should I make this thing possible or accept that this is not the job of this application". Of course you can make your app do anything you could possibly want... what should it do?