[ddingus]

Yes, and in my casual discussions across the US over the last few years:

Health care -- it's too expensive

Wages -- Working a 40 and being able to make it in a reasonable, modest way.

Environment -- Things are changing rapidly, risk goes up, cost goes up

People are concerned about privacy, and it's important, but basic life is well above it on the radar.

Your comment seconded, the point being "most important" is very highly debatable, depending on what one may be experiencing.

And I would add, improvements on all those fronts would free people to get more involved, and that may well impact how well we can address privacy.