[mxmlndr]

I suspect that you are not the person who decides which feature will be implemented? So first I would try to understand how the management or a product owner normally decides which feature is next and which KPIs are used to make a decision. And beside that I would listen to the needs of my clients (I know that this sounds a bit too easy). Are they happy with the product? Do they wish something else? Is there a platform for enhancement requests etc. where you can match your idea or just talk to the sales-people as they normally know what clients miss in features.

[bonfire]

I am a middle manager, so have quite an influence but not ultimate decision. I do have to justify projects to my managers. The KPI is clear, we are trying to increase the sales. But the product is so large that it is extremely difficult to measure the contribution of a single feature. Also, the client base is very large and as I mentioned thousands of sales persons so no matter who I ask I can't get clear answers. That's why I'm trying to find a measurement that somehow averages the answers.