[ganti_r]

What will publishers do with troves of traffic. If the quality of the same is bad.

The discoverablity is subjective. I as user a see the same sites and same topics thanks to "the algorithm".

I don't mean to say publishers don't need Google. It is that now (compared to past) Google's position is much stronger and they dictate terms, publishers are screwed either ways, so better put a fight than now down