[chungus_khan]

Part of the problem here though is that there are exactly three meaningfully fully independent web browsers: Firefox, Chrome, and Safari. Everything else is beholden to one of those three, nearly all of them Chrome. Making a browser engine is an unbelievably massive undertaking, and every browser that deviates from its upstream has two choices: deviate mostly cosmetically and add new features or remove unsavory features, or deviate substantially and be left thoroughly in the dust by the rapid pace of the living web. Google will make decisions that benefit them as the leading ad provider and data seller, Apple will make decisions that benefit them as a hardware and platform vendor, and Mozilla is left, regardless of their values, as the only browser vendor with decision-making power that isn't using their browser as a means to another business goal.

The real problem is though as always: users don't actually think very much about what browser they use. The vast majority of Google Chrome and Safari users don't use those browsers because of performance or features, they use them because that's the one they know about. Safari comes with your computer and Google pesters you to install Chrome at all times.

My point being: Mozilla does need to figure out a way to get people's attention, and IMO it should involve an expression of the values people associate with them, but it needs to stand to actually draw attention towards them and those values.

[tux1968]

The browser is already made though. It would be possible for a motivated group to fork one of the existing browsers and start a new organization with refocused values around its further development. Of course, that really depends on someone, or a crowd, being sufficiently motivated by a new vision to bankroll the endeavour.

[lasagnaphil]

The crowd doesn't even have to be from somewhere new though. There could be a scenario where current Firefox developers suddenly revolt against their managers and say that they're going to create a new worker-coorperative independent of Mozilla. The managers can't really control them because the source code isn't really their "own". The new org would still have to change their logo and branding since Firefox is still trademarked, and they would have to rebuild their testing/CI infrastructure. They would also have to find new sources of revenue; will donations be enough?

[jacquesm]

I pledge that if that happens I will donate $1000 to that entity.